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Southern University Becomes First HBCU To Launch Its Own Hemp Products

By DeAnna Taylor

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As more states move to make THC legal, more businesses are taking advantage by launching their own line of products. Historically Black college, Southern University is one of the latest entities to join the industry.

The university’s agricultural research and extension center recently partnered with Ilera Holistic Healthcare to create a line of hemp products. ALAFIA, which is derived from the Yoruba word meaning inner peace, will feature two formulated PURE CBD tinctures: Isolate CBD with 500 mg ($40) and 1,000 mg ($80) and Full Spectrum CBD with 500 mg ($40) and 1,000 mg ($80).

As of now, the products are only being sold with retailers around Louisiana with plans to make them available for over-the-counter purchase across the country by late February.

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The Southern University and A&M College, the largest historically black university in Louisiana, has launched its own hemp-derived CBD product line: ALAFIA. The line is the result of a partnership between the Southern University Agricultural Research and Extension Center in Baton Rouge and Ilera Holistic Healthcare that was established in 2018. The lab tested and pesticide-free products will be available for over-the-counter purchase across the U.S. soon, but it will only be available at select locations across Louisiana by March. Ilera Holistic Healthcare’s chairman, Osagie Imasogie, explained the name ALAFIA comes from the Yoruba language that means “inner peace.” Chanda Macias, PhD., CEO of Ilera Holistic Healthcare and Women Grow, highlighted the “inner peace” component of the brand too. “Our goals with this line is to support all communities by creating access to wellness products at affordable price points,” she said. “No one should endure the stress of trying to balance a healthy lifestyle at high costs; that within itself is unhealthy. To learn more about distribution and retail locations, visit www.alafiahealthcare.com. Although students aren't allowed to participate in the medical marijuana program established at Southern University, we hope that will change in the near future especially as the cannabis industry continues to struggle with diversity and equity. Nevertheless, congratulations to Southern University and Ilera for this cool partnership! • • • • #mmj #pammj #mmjpatient #mmjpatients #mmjcommunity #act16 #pennsylvania #padispensary #medicalmarijuana #medicalmarijuanapatient #wellness #wellnessjourney #cannabis #cannabiscommunity #dispensarylife #follow #love #instagood #hopeliveshere #blackhistorymonth

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“This is an exciting time for healthcare and business here in the state of Louisiana, and Southern University is honored to be a part of it all,” said Ray Belton, president of the Southern University System. “Southern has been a leader in agriculture and the sciences for 140 years while staying true to its mission of access. This CBD venture with Ilera encompasses all of that. We look forward to advancing this vision and serving as a model for other universities.”

Currently, the product can be found at the following locations:

  • H&W Drug Store: 1667 Tchoupitoulas St., New Orleans
  • Capitol Wellness Solutions: 7491 Picardy Ave., Baton Rouge
  • Green Leaf Dispensary: 6048 W Park Ave., Houma
  • The Apothecary Shoppe: 620 Guilbeau Rd., Suite A, Lafayette
  • Medicis: 1727 Imperial Blvd., Building 4, Lake Charles
  • The Medicine Cabinet Pharmacy: 403 Bolton Ave., Alexandria
  • Hope Pharmacy: 1410 Kings Hwy., Suite A, Shreveport
  • Willow Pharmacy: 1519 Hwy. 22 West, Suite 5, Madisonville

To learn more about the products or to see when they are available in your area, you can check the brand’s website: www.alafiahealthcare.com.

Related: HBCU Students Debunk The Myth That Black Students Don’t Want To Study Abroad

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DeAnna Taylor

DeAnna Taylor is a criminal defense Attorney turned travel blogger, author, and writer. While Charlotte, NC (her hometown) is her base, she's always somewhere on a plane. Catch her on IG: @brokeandabroadlife.

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