Explore

Get Free Food In Exchange For Photos At This Unique Sushi Spot

By Sharelle Burt

Share

How far are you willing for some handmade California rolls? What about some shrimp tempura?

 

If the answer is anywhere, start booking your flight to Milan, Italy to visit This Is Not a Sushi Bar. In a city famous for its fashion, art, and Italian food, this unique sushi spot is drawing hundreds of visitors, and not just to eat.

 

While eating here, customers can get the ‘influencer’ treatment. Since the influencer market is booming as these days, social media influencers on Instagram, Twitter, and Facebook are constantly getting free stuff just for making an appearance at a business or agreeing to use certain products. This sushi spot is no different. They want to get the word out so badly that they are excepting pictures on Instagram as payment. Owner Matteo Pittarell wants to attract millennials as patrons and create “2.0 word-of-mouth that could make our brand strong and viral.”

 

For a deal this sweet, you know there has to be a catch. Customers that want to gain from this offer must have at least 100,000 followers on Instagram and your post has to include a restaurant hashtag. Italian fashion blogger Clizia Incorvaia had a free sushi lunch on Tuesday courtesy of her 200,000 Instagram followers. “We tasted everything from gunkan to tartare, and I have to say it is all really good,” Incorvaia said.

 

Although this is the sixth restaurant “This Is Not a Sushi Bar” has opened in Milan, it is the only one accepting photos as payments.

Share
Travel Noire

Sharelle Burt

Want more?

Get exclusive, unpublished tips from Travel Noire's CEO to help you get off the beaten path, into the hearts of locals and onto a better, more cultured life.

7 Best Brunch Restaurants in Nashville, Tennessee

7 Best Brunch Restaurants in Nashville, Tennessee

When it comes to the need for a hearty brunch, the South knows how to satisfy.  From biscuit sandwiches to French pastries, Nashville’s culinary scene offers a host of options to get your day started right. The Old School Only ten minutes from downtown Nashville, The Old School is situated in Bells Bend on nine […]

Leah Freeman-Haskin

13 Of The Best Places To Get Your Brunch On In Houston

13 Of The Best Places To Get Your Brunch On In Houston

The South runs brunch. Don’t debate us on that. So, when you visit Houston it’s only right that you explore the city’s food and brunch scene. We’ve rounded up 13 places around H-Town that are said to cook up some of the most delicious dishes during brunch. Check them out next time you’re in the […]

DeAnna Taylor

The Top 10 Best BBQ Restaurants in Memphis

The Top 10 Best BBQ Restaurants in Memphis

There is no question that Memphis is the home of BBQ… but how do you decide where to go when you’re there?! We’ve compiled a list, a guideline if you will, to help you navigate Memphis so you can decide which BBQ joints work for you and where to go. Check out our list of […]

Shenae Curry