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Fresh Fest: The Country’s Black-Owned Beer Festival Is Back This August

By DeAnna Taylor

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Sometimes, in order to bring more visibility to Black-owned brands, we have to create our own spaces to showcase them. That was the inspiration behind Fresh Fest, a festival held in Pennsylvania that aims to put Black-owned beer brands in the spotlight.

Ed Bailey and Day Bracey of Drinking Partners Podcast and Mike Potter of Black Brew Culture created the day-long event that pairs beer with live music and great food.

This year will mark the third installment of the event that is slated to take place on August 8 in Allentown. Each year the festival has only gotten bigger and better. Year one saw right around 1200 attendees, while year two brought in more than double that with around 2500.

“On a national level, Fresh Fest is all about shedding light on people of color in the craft beer industry and exposing their talents and brands to a broader audience,” Mike Potter said in an interview with Thrillist. 

Tickets officially go on sale February 1 at midnight. Prices generally start at around $45 for general admission, although official pricing has not been released. There will also be a special VIP ticket that will allow attendees to meet the brewers being featured.

To learn more head to the website: freshfestbeerfest.com or check out the Instagram: @freshfestbeerfest.

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DeAnna Taylor

DeAnna Taylor is a criminal defense Attorney turned travel blogger, author, and writer. While Charlotte, NC (her hometown) is her base, she's always somewhere on a plane. Catch her on IG: @brokeandabroadlife.

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