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Can You Guess Which Airline Has The Worst Reputation?

By Sharelle Burt

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Traveling can be annoying, especially if you’re flying. We look to the airline we’re traveling with to make the experience a little easier for us. Some have mastered that task, while others still have some work to do.

The annual Harris Poll reputation list just came out, ranking all of the popular airlines from best to worst and shockingly, this particular airline is now known for having the worst reputation. United Airlines fell to the bottom of the list with a reputation quotient of 62.33. Southwest Airlines wasn’t too far behind with a quotient of 75.84. So how does Harris Poll come up with these numbers?

A study takes places measuring and evaluating companies based on six different attributes: vision and leadership, social responsibility, products and services, emotional appeal, workplace environment, and financial performance, factoring more than what affects customers on a day-to-day basis.

RELATED: White Woman Kicked Off Flight For Fat Shaming Black Passengers

United’s horrible years of customer service didn’t help them at all. First, there was the viral video of a passenger being dragged off of an over-booked flight back in 2017. Then, United mistakenly flew a passengers dog to another country and another suffocated. They gave a child’s seat away and lastly, the airline even told some young ladies that their attire was inappropriate. The girls were only wearing leggings. One of the worst things an airline could do is tell passengers what they can and can not wear on a flight that they paid for.

Southwest doesn’t have those problems. Probably the most important component that makes Southwest a fan favorite is their goal of being cost-efficient. Coming in second place over Alaska Airlines as best airline overall, the airline got brownie points this year for lowering their fares and increasing their route network. No baggage and change fees helped too.


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