Explore

Three Brothers Open The First Black-Owned Bourbon Company In Louisville

By Parker Diakite

Share

No matter where life takes you – there’s no place like home. That’s at least true for Louisville native Victor Yarbrough.

After growing up in St. Matthews, Kentucky, Victor relocated to England where he began a spirit import and export business called Victory Global.  Now he’s expanding his business to the U.S. in a place that was once home. 

Victor has teamed up with his brothers, Chris and Bryson, to create the first Black-owned bourbon distillery in Kentucky.

It’s called Brough Brothers Distillery, playing directly off their surname, Yarbrough. 

Brough Brothers Distillery

“First African American owned distillery in the state of Kentucky. So we’ve already independently verified that with some historians,” Victor told WLKY.

The brothers run will the bourbon company out of a commercial space on Dixie Highway in the Parkhill Neighborhood, which they plan to open in February.  In addition to bourbon, the brothers will also distill English gin and vodka.

Brough Brothers Distillery

“We are working toward basically opening up the bourbon market and using our brand and understanding of Louisville and Kentucky to showcase the talents here,” Victor Yarbrough told Louisville Business First. “We understand what the economic impact would be if we were to open in the West End. Our goal, to a certain degree, is to act as a hub to help build upon the neighborhood.”

Share
Travel Noire

Parker Diakite

Want more?

Get exclusive, unpublished tips from Travel Noire's CEO to help you get off the beaten path, into the hearts of locals and onto a better, more cultured life.

How This Black Woman Created A Million Dollar Luxury Travel Brand

How This Black Woman Created A Million Dollar Luxury Travel Brand

Claire Soares spent 14 years as a Sales Executive at a product expert where she had an impressive resume.  She made presentations to C-level executives and throughout the course of her career and was able to close deals valued at more than $3.2 billion. Then, one day, she decided to bet on herself.  She left Corporate […]

Parker Diakite

This Woman Created 90s Themed Black Trivia Books To Cure Your Quarantine Boredom

This Woman Created 90s Themed Black Trivia Books To Cure Your Quarantine Boredom

With social distancing being the new normal, many people find themselves looking for new ways to stay entertained. Charlotte resident Kendra Allison recently created the perfect solution. Her brand, Black Trivia Books, combines Black-American pop culture with trivia, puzzles, and brain teaser activities for all the ’90s hip hop and R&B babies. “I love doing […]

DeAnna Taylor

Challenges Black-Owned Businesses Are Having During Coronavirus Crisis

Challenges Black-Owned Businesses Are Having During Coronavirus Crisis

It’s no secret that Black-owned businesses have historically faced disproportionate barriers to funding for their businesses. Despite the fact that between 2007 and 2017, minority-owned small businesses grew by 79%,  data has shown that minority-owned businesses have a harder time getting approved for small business loans than their white counterparts. Once they are approved,  Black-owned […]

Parker Diakite