Home

New App Lets Travelers Book Flights Based On Instagram Screenshots

By Parker Diakite

Share

If you’ve ever seen a photo that you feel is the perfect vacation destination but you’re not sure where it is, screenshots will now help you find it.

 

EasyJet has launched an extension to its app that will allow users to directly book a flight from a picture of a destination.

 

“It’s all done through the power of the photo. You will be able to take a photograph from, say, Instagram and find that destination on our app and go straight on to booking,” Lis Blair, chief marketing officer at EasyJet, told Marketing Week.

 

The app not only recognizes the destination but tells the prospective traveler where the nearest airport is and pre-populates the booking form in the app with those details, according to a report from DigiDay.

 

And it’s as simple as a tap.  App users will take a screenshot of a destination they like the look of and upload it to the Look&Book app. EasyJet will then tell you where it is and which flights will get you there through image recognition technology.

 

The new app feature, which launched earlier this month, is available only for European destinations. Officials said for the best results,  Instagram is the best social media resource to use.


 

That’s because Instagram photos are more likely to be geo-tagged,  Daniel Young, EasyJet’s head of digital experience told DigiDay.  In addition to the geolocation tag, airports have been weighed with a number of tags such as beach, building, architecture and culture. If the location is not present, the tool will identify the key tags in any pictures and match that to the most accurate airport matching those tag percentages.

“We’re excited to be the first airline in the world that lets you search for a flight using just a photo,” a statement from EasyJet officials reads.

 

Share
Travel Noire

Parker Diakite

Want more?

Get exclusive, unpublished tips from Travel Noire's CEO to help you get off the beaten path, into the hearts of locals and onto a better, more cultured life.

Here Are Some Black-Owned Travel Essentials You Should Know About

Here Are Some Black-Owned Travel Essentials You Should Know About

As you finalize your New Year’s resolutions for 2019, which more than likely involve more traveling, make sure that you are well equipped for this upcoming travel year. Here are some black-owned travel essentials you should know about: Made Leather Company Travel Bag MADE Leather Company was created after the company’s founder, Lenise Williams, fell […]

Parker Diakite

How To Avoid A Massive Phone Bill When Traveling Abroad

How To Avoid A Massive Phone Bill When Traveling Abroad

Earlier this month, I received my phone bill after my trip to Cuba and realized it was triple the usual amount. To be honest, I’d expected a higher bill because I turned on my data quite a few times in Cuba since the wifi was impossible most of my trip. Generally, when you head of the […]

Bianca Lambert

Social Media Week Lagos To Take Over Nigeria’s Tech Space In 2019

Social Media Week Lagos To Take Over Nigeria’s Tech Space In 2019

In 2013, Lagos was the first African country to host Social Media Week in Lagos. This immersive week-long conference brings thousands of business owners, tech leaders, entrepreneurs, and creatives from all over the world to Africa. Co-founders Ngozi Odita and Obi Asika created the annual must-see event in Nigeria, highlighting Africans in the creative and […]

Rachel George