Blac Chyna Facing Backlash For Promoting Skin Bleaching Cream In Nigeria

By Parker Diakite


Instagram model and reality TV star Blac Chyna is facing backlash after she announced a partnership with a skin-lightening cream company. She will launch the product in Nigeria.


The 30-year-old announced the news to her more than 14 million followers on Instagram earlier this week. The partnership is with Whitenicious by Dencia.


She asked her followers to join her in Lagos, Nigeria on Nov. 25 for the face cream’s official launch, which is being marketed to men and women of all skin-types to “help with hyperpigmentation.”


“Lagos Nigeria, join me at the first official launch of my face cream this Sunday, November 25th at the Whitenicious store from 1-5 pm,” she wrote on the social media platform. “Everyone is invited.”


The product will come in a handcrafted jar with Real Swarovski crystals and is priced $250 for a 100-gram jar.


“As time passes, skin becomes drier, dull, lines and wrinkles appear and the skin’s natural glow dims,” the product’s website reads. “With DIFBC, glowing skin shows less [discoloration] and unevenness while SPF protection [minimizes] future damage. Skin is bathed in moisture for a brighter, beautiful, comfortable feel.”


Chyna’s reps confirmed with TMZ that the reality-star has been “using Whitenicious dark spot corrector for a few years to deal with her hyperpigmentation.”


They told TMZ she “felt this was a good deal for her because a lot of women of color suffer from skin issues.”


Despite Chyna’s intentions for a “good skin-care” regiment, she has been blasted on social media for the partnership and people are calling her latest move a form of “self-hate.”


View this post on Instagram

Whitenicious X Blac Chyna Collection. Diamond illuminating & brightening cream. ABOUT PRODUCT With a jar this fabulous, handcrafted with Real Swarovski crystals,This illuminating cream provides radiant protection. As time passes, skin becomes drier, dull,lines and wrinkles appear and the skin's natural glow dims. With DIFBC,glowing skin shows less discolouration and unevenness while SPF protection minimises future damage. Skin is bathed in moisture for a brighter beautiful comfortable feel. BENEFITS Gives a brightening glow for younger-looking skin Helps renew texture Hydrates and helps retain luminosity Gives a temporary lift and helps restore firmness and elasticity over time revitalises skin´s hydration Restores younger-looking contours to up Brightens, lightens without bleaching skin out Cream preserves skin texture and tone. • Controbutes to a marked reduction in the visibility and intensity of age spots, lightening their appearance. Improves the appearance of dull, discoloured skin, visibly stamping out unevenness to leave the complexion illuminated. Leaves skin feeling firmer and refines its texture. Skin feels smoother, its elasticity and moisture levels are i SCIENCE This protective illuminating product helps restore radiance and moisture while providing UV protection. THE ULTIMATE REJUVENATION An extraordinary, transformative experience. This rich cream is the height of luxury, combatting visible signs of dull skin . Offering dual-action wrinkle control to effectively reduce the appearance of lines and wrinkles and maintain skin’s firmness as it brightens and lightens. UNLOCK THE POWER OF American made hand crafted cream This Extraordinaire cream is a lavish cream infused with the best ingredients Which helps skin reach new levels of luminosity and evenness. Recapture the luminosity of younger-looking, healthy skin.

A post shared by Whitenicious By Dencia (@whitenicious) on

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