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Best Western’s New Hotel Brand Is Cooler Than You Think

By Travel Noire

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When you think about what defines a chic, upscale hotel, a Best Western isn’t usually the first hotel to come to mind. Best Western wants to change that with its latest brand, BW Signature Collection.

Billed as an upper midscale property, BW Signature Collection by Best Western is the hotel’s 11th brand and is ideal for business travelers or those that want a hotel with a special touch without splurging on a luxury experience. Not quite as economical as the traditional Best Western hotel, not quite a high-end property, BW Signature rooms will offer luxurious linens, a mini-fridge and complimentary internet, coffee and tea makers, as well as unique features for each of the independent properties.

RELATED: Finding The Perfect Hotel 

Killington Mountain Lodge in Killington, Vermont and Brooklyn Way Hotel in New York are the first two hotels to join BW Signature Collection, though more are expected to be added to the brand soon.

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