Home

Was Air New Zealand’s Safety Video Cultural Appropriation?

By Sharelle Burt

Share

When it comes to commercials, some brands know exactly how to market while others haven’t quite caught on yet. Some ideas are genius while others will leave customers very confused— like passengers flying on Air New Zealand.

The airline decided to create a safety video that would show passengers the safety rules and give them a good laugh before taking off. Unfortunately, the new video called “It’s Kiwi Safety,” was taken down this week as it faced criticism from some of the music industry’s top performers. Rapper Denzel Curry had something to say after he landed for a show in Australia, singer Anderson.Paak wasn’t pleased, and neither was the manager of Donald Glover aka Childish Gambino.

Even Regional Economic Development Minister Shane Jones wasn’t fond of the video and had a lot to say. “I don’t want to be too petty,” Jones said. “But the reality is the video trivializes safety. I think it’s a juvenile mishmash and it’s toneless.”

Tough crowd.

Such a shame because the video featured some of New Zealand’s best musical artists like Kings, Randa and Theia, rapping over infamous beats from Run DMC and Sisters Underground. Jones even said when he saw it, he was sitting next to some tourists, who were highly confused.

RELATED: Air New Zealand Flight Delayed For Two Hours After Passenger Died Midflight

“Based on my quite scientific assessment of travelers’ views about that video, I have never heard the F-word more frequently and they’re not saying ‘first class’,” Jones said. Previous travelers were ecstatic by the news, sharing their excitement on social media.

Jones suggests that the airline try to use an older video that worked for them in the past. “I liked the one about up North, the one with Rachel Hunter, her hanging out with the Maoris,” Jones recommends. In the meantime, Air New Zealand has another plan.

They have put out an add looking for the next Head of Safety Videos. Very clever. Think you have what it takes?d

Share
Travel Noire

Sharelle Burt

Want more?

Get exclusive, unpublished tips from Travel Noire's CEO to help you get off the beaten path, into the hearts of locals and onto a better, more cultured life.

Here Are 13 Brand New Airline Routes Making Travel More Accessible Than Ever

Here Are 13 Brand New Airline Routes Making Travel More Accessible Than Ever

It may be the beginning of the year, but there are already new airline routes on the horizon. Since new route announcements come with a side of cheap flights, these new routes will have lower airfares this year.  Now, residents of North American cities will be able to have connections to Africa, Europe, Mexico, and […]

Kelsey Marie

Add “Learning to Fly” To Your Vacation Plans At One Of These Beautiful Destinations

Add “Learning to Fly” To Your Vacation Plans At One Of These Beautiful Destinations

There’s nothing like seeing the earth from the air, and flying in a glider is one of life’s most tranquil experiences. Here are some beautiful locations that are famous for glider flying and offer introductory flight lessons.   Omarama, New Zealand New Zealand is arguably one of the most prolific gliding countries in the world, and […]

Colleen Williams

Americans Among Those Missing After Volcano Erupts In New Zealand

Americans Among Those Missing After Volcano Erupts In New Zealand

American tourists are among the eight people still missing after a volcano erupted on White Island, located just off the coast of New Zealand. At least six people were killed but that number is likely to increase with the eight people still missing and presumed deceased as of Tuesday. New Zealand’s Prime Minister Jacinda Ardern […]

Parker Diakite