Inside Afrikrea: The Etsy of African Fashion
By Rachel George
What started as a side project to help artisans in Africa has now become the “Etsy of African Fashion.” You can buy practically everything from Kente cocktail dress and ankara headwraps to Afro-inspired puzzles and modern oil paintings. What makes it even better is that it’s all online.
Afrikrea is the world’s leading marketplace for African fashion, bags, accessories, jewelry, and all things #MadeofAfrica. You can add a touch of the Motherland to your home decor with pillows and ankara-wrapped lamps. Their selection hosts 40,000 unique designs.
Every week over 1,000 designs are uploaded to the website.
Home to 3,886 shops, there have been just under 48,000 orders delivered across 97 countries. Their team had exchanged 706, 261 messages with their customers, guaranteeing effective service and quality products.
At Afrikrea, you’ll find Ankara tissue boxes from Sunja, black love sheets, black barbie dolls, and super fashionable mini bags from brands like Hesey Designs, Cowries, and Ashanti Swimwear.
Designers and creatives, now is the time to open up shop and sell your own merchandise on their website.
Co-founder Moulaye Taboure grew up in Mali where craftmanship is dependent on tourism. In an interview with Black Enterprise, he discussed building a platform that helped artisans and gives inspiration to other Africans. “Seeing the success of models such as Etsy, we knew the cultural wealth and talent inspired by Africa would develop around the world,” he said.
The founders wanted to offer the best selection of African-inspired clothing and treasures inspired by African culture. After studying in France, the group of men realized the need and appreciation for what they were growing. When they received the necessary capital, the founders packed their belongings in France and moved their entire team back home in Africa.
After three years and various avenues of success, we can no longer call them a startup.
If you’re looking for African fashion and all things made in Africa? Look no further than Afrikrea.com.