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Africa’s Tourism Is Now The Second-Fastest Growing Industry In The World

By Parker Diakite

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In 2018, there were more than 67 million international tourists visiting Africa. That’s a 7% increase compared to the previous year placing Africa as the second-fastest growing tourism region in the world after the Asia Pacific. 

This means that African countries could soon see a chain reaction of tourism success as it becomes a more attractive destination for tourists.

According to the Jumia Africa Hospitality Report, changes in policies combined with investors have contributed to the region’s success.

In Ethiopia, for example, officials have changed the visa restrictions and at the same time as connectivity in Addis Ababa. Out of all of the African countries, Ethiopia is the fastest-growing travel country, growing by 48.6 percent alone in 2018.

The reformers are making investments in hotels that could also change the game and open the door for business travelers. Business expenditures account for 29% of tourism spending, while leisure spending accounts for 71%.

Despite its increase, Africa’s share towards the global tourism economy remains small at 2.1%, the report revealed. Tourism only accounts for 8.5% of GDP and employs a little more than 24 million people on the continent.    

Jumia analysts, however, remain optimistic about where the continent is headed especially with the implementation of the African Continental Free Trade Area (AFCFTA).  

“It will definitely increase intra-regional business, and thus yield huge economic benefits to the continent,”  Estelle Verdier head of Jumia Travel, said. 

View the full report here.

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