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Popular Hard Rock Hotel In Las Vegas Will Close For Eight Month Rebranding

By DeAnna Taylor

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If you love to party, then you know that one of the hottest and most sought after parties for people in Vegas is Rehab on Sundays. The popular party was held weekly at Las Vegas’ Hard Rock Hotel and Casino.

In early 2018, the hotel was purchased by billionaire Sir Richard Branson. The hotel has remained open since the purchase but announced plans to do a phased closing to help with the rebranding process.

That plan would have allowed for parts of the hotel to remain open over a four month period as certain renovations took place. They would then close completely for an additional four months to finish everything out.

With this announcement came news that the popular party series would officially end. It was a highlight for many during their visits to Las Vegas. There was even a reality show born from it in 2008 until 2010.

Related: How To Spend A Day In Black-Owned Las Vegas

It has since been announced that the hotel will close completely in February of 2020 to do the eight month renovations and rebranding. It is slated to open by late 2020 under the new name Virgin Hotels Las Vegas.


“We determined that a phased closing of four months, followed by a total closure of four months was not efficient from a construction process nor could we provide a hospitality service experience our guests deserve,” JC Hospitality President and CEO Richard Bosworth told USA Today.

“Therefore an approximate eight-month closure would be most efficient and ensure a timely opening prior to January 2021,” he added.

As far as the memorabilia that is known to be displayed in Hard Rock hotels, most of it will remain in the new hotel.

“We will treasure it. We will choose, maybe some bits may be going into storage. But by and large, it’s part of history. We’ve got a responsibility to look after it,” Sir Richard Branson stated in a press conference.

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DeAnna Taylor

DeAnna Taylor is a criminal defense Attorney turned travel blogger, author, and writer. While Charlotte, NC (her hometown) is her base, she's always somewhere on a plane. Catch her on IG: @brokeandabroadlife.

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