Home

New Year, New Trend. Say Hello To ‘Conscious’ Travel.

By Bianca Lambert

Share

Since my volunteer trip with JetBlue, I have been thinking a lot about the mark I leave on places from a human perspective. Yes, I want to relax and enjoy myself, but shouldn’t there be more to my travel experience? It seems that the travel industry is having a similar conversation, and has now set its sights on making “conscious” travel. But are they leading with right intentions — or is this a new buzzword to get new travelers in their resort doors? Executives in the travel industry hope not. CEO of Preferred Hotels & Resorts, Lindsey Ueberroth, says “hotels can’t just use conscious travel as a marketing ploy; we have a role to play in that space.”

I agree. Like the multibillion-dollar voluntourism trend, if conscious travel is not done correctly, it can do more harm than good.

Before talk of conscious travel, the industry was focused on  “transformative travel,” which was defined by the founders of the Transformational Travel Council, as “any travel experience that empowers people to make meaningful or lasting changes in their lives.” This new form of travel is considered a form of luxury travel which doesn’t leave it open to all.

But executives like Ted Teng of  Leading Hotels of the World have it right, saying in an interview with Skift that, “Yes. It’s about what people don’t have enough of. Imagine if the luxury business stood for caring for the less fortunate, using our platform and maybe once a year, closing down for a week and welcoming others who may not have the opportunities to access. Wouldn’t that be great? We share our abundance, rather than create exclusivity. It’s like building a wall versus building a bridge.”

Share
Travel Noire

Bianca Lambert

Want more?

Get exclusive, unpublished tips from Travel Noire's CEO to help you get off the beaten path, into the hearts of locals and onto a better, more cultured life.

This Midwest City Was Voted The Top Destination To Visit In 2020

This Midwest City Was Voted The Top Destination To Visit In 2020

We are already less than three months away from 2020, which means it’s time to get started on planning our 2020 vacations. Airbnb has given us major travel inspo with its list of 20 best destinations to explore next year. Using information gathered from its website, the popular booking app was able to predict the […]

Kelsey Marie

You Can Book Barbie’s Malibu Dreamhouse For $60/Night On Airbnb

You Can Book Barbie’s Malibu Dreamhouse For $60/Night On Airbnb

Good news Barbie fans, remember those childhood dreams of what it would be like to actually stay in Barbie’s Malibu Dreamhouse? Well, you don’t have to dream much longer. The massive villa in Malibu, California will be available to reserve for a one-time, two-night stay later this month. A stay includes everything your little dreams […]

Parker Diakite

Japanese Rapper Traveled To Ohio To Meet Bone Thugs N Harmony, Instead Left Stranded & Robbed

Japanese Rapper Traveled To Ohio To Meet Bone Thugs N Harmony, Instead Left Stranded & Robbed

An international Bone Thugs N Harmony superfan got more than he bargained for when he flew thousands of miles across the world on a mission to meet his favorite rap group. Japanese rapper Ryo Muranaka sold all his possessions and bought a one-way ticket to Cleveland in hopes of meeting BTNH. Armed with just his […]

Stephanie Ogbogu