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Jay-Z And Will Smith Invest In Airbnb-Like Camping App

By DeAnna Taylor

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We all know that Jay-Z is about making his next power move, and although Will Smith is out here living his best Instagram life, he’s making power moves just the same. Both men recently decided to put some of their funds behind an all new app.

Hipcamp, which is said to be the ‘Airbnb of camping,’ is an online marketplace that allows travelers to book tents and other unique camping experiences in over 300,000 places.

While many would say that camping isn’t something that people do anymore, that’s actually not true. Now, with the options of camping becoming more luxurious (i.e.: glamping) people are seeking out the experiences more and more.

The platform allows you to search in a number of ways for camping options suitable for any taste. You can select glamping options near you, pet-friendly campsites, and even the best options for lake camping.

It allows for people to rent out their tents or campsites in the same way that Airbnb allows people to rent out their homes.

Hipcamp recently raised over 25 million dollars from its latest fundraiser. Jay-Z invested through his company Marcy Venture Partners while Smith invested through his Dreamers venture capital fund.


It will be interesting to see how the two stars’ return on invest plays out. Since everything is about convenience these days, the app is a great idea for those looking for that perfect weekend getaway.

Jay-Z has been on an investment spree over the last year or so. The hip hop legend was recently welcomed into the billionaires club, largely in part to his investment ventures through his company Marcy Venture Partners.

Related: Jay-Z Invests In Black-Owned Vegan Cookie Company

He recently put up money in Black-owned vegan cookie company, Partake Foods. The company was started by Denise Woodard after her young daughter was diagnosed with several food allergies. She wanted her to still enjoy cookies, like most other children.

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DeAnna Taylor

DeAnna Taylor is a criminal defense Attorney turned travel blogger, author, and writer. While Charlotte, NC (her hometown) is her base, she's always somewhere on a plane. Catch her on IG: @brokeandabroadlife.

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