Explore

Is Instagram Changing How We Travel?

By Leah Freeman-Haskin

Share

The influence of social media is undeniable these days with Instagram hosting more than 500 million active users who share an average of 80 million images a day. These images are impacting how we make many life decisions from careers to relationships, and even how we travel. With so many people deciding on their next getaway based on Instagram posts, it makes you wonder how else Instagram is influencing how we travel.

RELATED: 6 Times These Traveling Black Fathers Were Family Goals On Instagram

Over the last decade, we’ve seen little known destinations peak in popularity due to social media with Trolltunga, a mountain in Norway, serving as a perfect example. According to nationalgeographic.com, between 2009 and 2014, visitors to Trolltunga increased from 500 to 40,000 in what many consider a wave of social media-fueled tourism.

Another example is in the small town of Wanaka, New Zealand. The tourism board started inviting Instagram influencers to visit and post about their adventures. As a result, Wanaka saw a 14 percent increase in tourism growth – the fastest growth in the country.

RELATED: These Destinations Were Ruined By Instagram This Year, Here’s How To Be Better

So, what’s the downfall? Perhaps the dark side of Instagram-influenced travel is when it opens the door for overcrowding, environmental degradation, and dangerous stunts. With such tragic deaths as a 24-year old Australian student losing her footing and falling to her death while trying to re-create a popular shot at Trolltunga, and a Polish couple crossing the safety barrier at Cabo da Roca, Portugal, to capture a selfie and tumbling off the cliff’s edge, it’s clear that mindful travel needs to be practiced over travel for social exposure.


Share
Travel Noire

Leah Freeman-Haskin

Want more?

Get exclusive, unpublished tips from Travel Noire's CEO to help you get off the beaten path, into the hearts of locals and onto a better, more cultured life.

Explore The World As A Single Traveler With These Single-Friendly Cruises

Explore The World As A Single Traveler With These Single-Friendly Cruises

In a world full of baecations, #couplegoals, and memes about traveling the world with the person you love, being a single traveler can be, well, quite daunting. If you desire a solo-dolo vacation sans the pressures of society, going on a cruise is ideal. You may even meet your future bae! Colleen McDaniel, the editor-in-chief […]

Kelsey Marie

5 Tips To Make Your Social Media Travel Photos Standout

5 Tips To Make Your Social Media Travel Photos Standout

Standing out on social media is getting more difficult every day. With travel influencers taking epic and sometimes life harrowing photos, you may feel like your images just aren’t strong enough to get noticed. Here are some tips for snapping those iconic images that will gain followers and engagement. RELATED: Is Instagram Changing How We […]

Leah Freeman-Haskin

Travel Like A Princess: Here Are Meghan Markle’s Travel Secrets

Travel Like A Princess: Here Are Meghan Markle’s Travel Secrets

Megan Markle has been a traveler for most of her life. “My mom was a travel agent, so off-the-beaten-path travel has always been a big part of my life,” she said in a 2017 interview with Allure. And even princesses feel the wear and tear that continuous travel can have on your body. “It’s easy to […]

Leah Freeman-Haskin