Equinox Merges Fitness and Luxury With New Hotel in New York City
By Danielle Dorsey
Luxury fitness chain Equinox is expanding their hospitality presence and will open their first hotel in New York’s Hudson Yards later this month. Voted “Best Gym in America” by Fitness Magazine, Equinox Hotels will make it easier for members to remain committed to their workout routine while traveling.
The hotel will offer unparalleled amenities, encouraging guests to “elevate their expectations” of how they move, eat, and sleep in New York City.
CEO of Equinox Hotels Christopher Norton told Travel + Leisure that the brand hopes to offer something wholly unique with this new endeavor, saying, “Don’t think of us as a hotel with a gym attached to it or a hotel with a great fitness club. This isn’t two brands running parallel to each other, this is a brand integration and experience that includes the larger experience of staying in a hotel that offers exceptional health and wellness for guests.”
Located in Manhattan’s high-end Hudson Yards development center, the first branch of Equinox Hotels has 212 rooms and a fitness club that boasts 60,000 square feet, making it the largest ever built. The hotel is open to non-Equinox members, but guests who decide to sign up during their stay will gain access to personal training services, group fitness classes, private pilates instruction, an indoor saltwater pool, as well as hot and cold plunge pools.
The hotel also offers plenty of opportunities for restoration and relaxation. Their on-site spa offers an assortment of treatments that include bodywork, infrared saunas, vitamin IV-drips, a cryotherapy chamber, and ionic balancing. The hotel also has a Beauty Bar where guests can book a wash, blow-dry, style, makeup application, as well as manicures and pedicures.
Guests traveling on business will be impressed with rooms that are designed for optimal sleep, with temperatures set at a comfortable 66 degrees F, plush Scandinavian two-duvet style sheets, and customizable blackout shades.
Equinox commissioned esteemed restaurateur Stephen Sarr to oversee the hotel’s food and beverage components, which so far includes an 8,000 square foot terrace on the 24th floor that is home to the hotel’s restaurant and social scene, Electric Lemon. According to Sarr, the menu will place emphasis not on a particular diet, but on providing intentional options that support the various dietary needs of guests.
Equinox plans to open five additional hotels in Seattle, Houston, Chicago, Los Angeles, and Santa Clara over the next three years. The brand expects to build over 30 hotels around the globe within the next decade.
Rooms at the flagship Manhattan location start at $615 per night and are available beginning July 29.